Tienda Batey’s – Brand Refresh & Social Strategy

Led the rebrand of Tienda Batey’s, a retail and lifestyle brand rooted in Dominican culture and craftsmanship. The goal was to modernize the brand’s visual identity while preserving its local, community-driven spirit.

I developed a new brand voice, visual direction, and storytelling framework to better connect with a younger, purpose-driven audience. This included a refreshed logo, color palette, and a content strategy built around Dominican heritage, ethical sourcing, and slow living.

I also managed the brand’s Instagram strategy — creating original content, writing captions, scheduling posts, and tracking performance metrics. Through community building and influencer gifting, we strengthened engagement and drove awareness around the brand’s mission and artisanal products.