Annette Marie Baittiner- Morales
Dominican-American creative marketer and PR professional with a passion for building thoughtful, culturally-driven brand stories. She holds a master’s in Integrated Marketing from NYU and a bachelor’s in Media, Culture, and Communication, also from NYU.
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Annette has experience across beauty, fashion, and wellness industries, having worked on brand strategy, PR campaigns, influencer seeding, and creative concepting for companies like Purple PR, Lime Crime Cosmetics, Moon Juice, ILIA Beauty, and Le Labo. Whether she’s building a Gen Z rebrand strategy, concepting a social-first product mailer, or managing media tracking for high-profile launches, Annette brings a sharp editorial eye and a love for storytelling.
Rooted in community impact, she is also the founder of LemonAID, a nonprofit supporting children and families in the bateyes of the Dominican Republic. Her work combines cultural insight, creative direction, and a deep belief in brands that do good and look good.
Work Experience
PURPLE PR
Beauty & Wellness Intern
May 2025 - September 2025
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Supported day-to-day PR operations for beauty clients including media outreach, press tracking, and influencer seeding coordination
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Supported comms for ILIA Beauty, Augustinus Bader, Le Labo, Moon Juice, EVE LOM, ANNEMARIE BÖRLIND, REFY, Parfums de Marly, Dr. Jart, and Medicube.
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Created and maintained press lists, monitored media coverage, and organized client-facing recaps
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Assisted with campaign planning, creative mailers, and product launch support across luxury and indie beauty brands
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Liaised with editors, creators, and stylists to facilitate placements and build brand visibility
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Helped execute thoughtful, editorial-driven moments to elevate storytelling across print, digital, and social
Bonjout Beauty
PR & Customer Service Consultant
June 2023 - January 2023
• Led PR and customer service initiatives to boost brand perception and loyalty.
• Collaborated with international teams to optimize strategies and drive results.
• Increased sales through digital catalog development and distribution.
• Enhanced customer satisfaction and retention through trend analysis and service customization.
Sequel Inc.
PR Intern
May 2023 - August 2023
• Managed influencer partnerships to align with brand objectives, ensuring success.
• Coordinated logistics for streamlined influencer collaborations.
• Stayed informed on industry trends, refining campaign strategies for optimal performance.
• Supported promotional event organization, boosting brand visibility and engagement.
• Led nationwide community engagement strategies for online and offline communities.
Cole Communications
PR Intern
August 2022 - November 2022
• Led impactful PR campaigns for prestigious clients, elevating brand visibility.
• Analyzed media coverage to optimize campaign effectiveness.
• Crafted compelling press materials, increasing media interest.
• Enhanced brand engagement through social media management.
• Collaborated seamlessly within a professional team to achieve outstanding results and nurture client
relationships.
Lime Crime Cosmetics
Marketing & Content Creator
August 2021 - January 2022
• Created engaging content for Lime Crime's social media, boosting brand presence.
• Assisted in developing and executing marketing campaigns in line with brand goals.
• Conducted thorough market research to guide strategic marketing decisions.
• Oversaw influencer outreach, enhancing brand awareness.
• Collaborated across teams to meet marketing objectives and foster client relationships.
Education
Sep 2024 — May 2026
New York University
Master of Integrated Marketing | School of Professional Studies
​Concentration: Brand Management
GPA: 3.89
Aug 2020 — May 2024
New York University
Bachelor of Science | Steinhardt School of
Culture, Education, & Human Development
​Major: Media, Culture, and Communications
GPA: 3.54
Aug 2006 — Jun 2020
Carol Morgan School
High School Diploma
​GPA: 4.5
New York, New York
New York, New York
Santo Domingo, Dominican Republic