Certifications & Skills
Certifications
Corporate Sustainability: Understanding and Seizing the Strategic Opportunity
Università Bocconi, 2023
Explores sustainability as a core business strategy and how brands can integrate purpose-driven practices for long-term value.
Foundations of Digital Marketing & E-commerce
Google, 2023
Covers the fundamentals of digital strategy, consumer journeys, SEO, SEM, and e-commerce best practices.
Introduction to Social Media Marketing
​Meta, 2023
Focuses on building online presence, campaign planning, and audience engagement across social platforms.
Integrated Marketing Communications
IE Business School, 2023
Covers the integration of advertising, PR, digital, and branding into cohesive multi-channel campaigns.
Digital Marketing
HubSpot Academy, 2025
Comprehensive training in inbound marketing, SEO, content strategy, lead generation, email marketing, and performance analytics using HubSpot tools.
Skills & Abilities
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Brand Strategy: Skilled at developing brand positioning, tone of voice, and visual direction tailored to Gen Z and Millennial audiences.
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Creative Concepting: Adept at building editorial mailers, PR moments, and campaign narratives that feel both meaningful and buzz-worthy.
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Public Relations: Experience in trend-driven pitching, media outreach, influencer gifting, and media tracking.
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Content Creation: Strong ability to create engaging content for social media and brand storytelling (copy, visuals, and influencer briefs).
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Marketing Research & Analysis: Proficient in using tools like Launchmetrics and Muck Rack to track coverage and identify trends.
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Campaign Development: Experienced in crafting campaigns from ideation through execution, with focus on storytelling and community resonance.
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Community & Event Activation: Passion for purpose-led projects and community engagement across events and social initiatives.