RESET x Nike: Community Wellness Campaign

Developed a campaign concept for Nike aimed at Gen Z with a focus on community, movement, and mental wellness. The concept centered on “resetting” through intentional routines — blending physical movement, rest, and digital mindfulness.

As part of the strategy team, I helped shape the campaign’s positioning, built out activations, and created a clear content ecosystem across social, retail, and experiential channels. The campaign was designed to feel inclusive, culturally relevant, and rooted in Nike’s core values of sport, self-expression, and impact.