Moon Juice – Creative Seeding Concepts

Worked on a series of creative packaging concepts for Moon Juice’s Neuro Magnesi‑Om supplement, with a focus on editorial-style storytelling, product education, and tactile ritual.

I developed four fully fleshed-out seeding kit ideas — Cloudy? — Anti-Fog Box, Flow State Files, Mental Wealth Portfolio, and Cognitive Playground — each rooted in a strategic insight tied to the product’s core benefits: attention, clarity, and memory support.

The concepts included brand partnership suggestions, immersive physical components, and packaging mechanics (e.g. fog-effect sleeves, file-folder formats, gold-foil affirmation cheques). I also aligned each idea with campaign creative pillars like matcha-forward aesthetics, genius references, and tactile texture rituals.